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CreativEliza provides consulting
services on every aspect of your business
that incorporates design and creativity. We
can coordinate all aspects of your project
needs. All strategic services begin
with an in-depth analysis of the corporate
brand.
Graphic Line • Brand
Optimization • Integrated Marketing
This service is for clients
who do not have any promotional materials
or a clear brand identity within their materials.
A Graphic Line can include but
is not limited to: creating a slogan, advertising
look and feel, typography usage and other graphic
elements. When developing a Graphic Line, various
concepts are presented which are then narrowed
down to one concept. The Graphic Line forms
the basis for the design of all promotional
materials.
A Graphic Standards
Manual is provided to the client upon finalization
of the Graphic Line. This Manual can be
used with CreativEliza or another vendor to
ensure the standards are applied.
This service is for clients
who have certain defining elements of a brand
identity but no consistent application of those
elements among their promotional materials.
A Brand Optimization identifies commonalities
and disparities within the corporate brand.
Working directly with a client, the brand
is streamlined — standardizing
colors, typefaces, iconography, signage, and
all other elements — to create a consistent
brand. As with the Graphic Line, once
the Brand is Optimized and fully defined,
a Graphic Standards Manual is prepared
and provided to the client which can be
used with CreativEliza or another vendor to
ensure the standards are applied.
Case Study Example: Sun Village Resorts
- Customer Satisfaction Form
- Bar Menu
- Wedding Package Ad
- Spa Brochure
- Resort Map
This service is for clients
who have a solid graphic line but need a marketing
plan based on that line.
An analysis of the brand is performed to identify
the key elements of the graphic line that will
be used to develop the marketing plan. A plan
is then developed which integrates that direction
across various media. The Marketing Action
Plan is provided to the client which can be
executed with CreativEliza or another vendor.
Case Study Example: Sanctuary Cap
Cana
- Logo Optimization
- Presentation Brochure
- Event Banners
- Exposition Stand Display
- Airport Lightbox
- Magazine Ad
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