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Multimedia
originally meant 'multiple' media,
but in the newly acquired vocabulary of the
digital world, multimedia means the use of
computers to present text, graphics, video,
animation, and sound in a dynamic
way. Popular multimedia technologies include
Flash, Shockwave, Quicktime and Real Player.
Flash
Integration • Audio
& Video • Online
Advertising • Promo
Sites • Other
We recommend that Flash is integrated
seamlessly into a web site versus building
a site completely in Flash. Flash integration
incorporates movement and interactivity into
the web page while maintaining the site structure
and information. This means that the page loads
faster, is navigable and, most importantly,
unlike with full Flash 'sites', the search
engines can gather the information for better
placement on search results.
As technology
advances, web sites now typically include
video or audio, whether embedded or streaming. Popular
uses are music videos, movie trailers,
customer testimonials, and interviews.
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Also referred to as a banner ad,
an online advertisement appears on a web site
above, below, or on the side of the main content
and is linked to the advertiser. Banners, like
all web content, are becoming increasingly more
sophisticated and can incorporate animated graphics,
video, sound and interactivity.
Demos or promo sites,
also developed with Flash technology,
are like a mini-movies or demonstrations of
a concept. Using movement and sound as appropriate,
promo sites are designed to create an experience
and communicate an idea.
There are numerous possible
applications of multimedia technology. CreativEliza
can customize technology to meet your needs.
Examples include:
- Interactive CD
- DVD Authoring
- Online Demo / E-Learning
- Internet Radio / Podcasting
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