The Oxford English Dictionary defines a Logo as "...a printed design or symbol that a company or an organization uses as its special sign.", but successful businesses worldwide know that a logo / identity is one of the key elements in building a customer base.

Logo Optimization  •  Logo Design  •  Corporate Identity  •  Style Guide

	— Visualize — — Symbolize — — Streamline —

There are three ways a logo can be optimized:

1. Visualize : Using the existing elements, the logo is restructured for a better visual design
2. Symbolize : Adding a symbol to existing typography
3. Streamline : Rebuilding the logo in vector format for cleaner lines, resetting typography, defining colors

Logo design is the process of creating a visually effective combination within defined parameters (defined by client or recommended by CE). For large companies or businesses who wish to market internationally, a Corporate Identity is advised. However, for small companies or those marketing within a limited scope, a Logo is sufficient.

Starting with several design concepts to choose from, the process is narrowed down to a single concept which is then refined. The final logo is produced in all color formats — full-color, two-color, black/white as well as all resolution formats— Web, print, Mac, PC.

The process of developing a Corporate Identity is distinguished from a Logo by the following steps:

• Research : Before beginning the visual exploration, the Internet is used to conduct extensive research within the client's industry (or related industries as applicable) on a global scale, to identify colors, typefaces, and symbols used
• Brand : Designs are developed to feel like an established brand, already existing within the industry, distinctive and memorable
• Range : The final design is developed into the full range of applicable versions such as vertical/horizontal, type or symbol only, alternate colors or text, special uses

A Style Guide defines the approved uses and formats of the completed design. It can be used both internally for standardization as well as with the client's suppliers to assure that the Logo or Identity prints correctly.

We offer two levels of Style Guides:

• Standard : This defines all color formats — full-color, two-color, black/white, as well as all resolution formats — Web, print, Mac, PC, and basic configurations. This version is used for Logos. PDF Example > Casa de la Paz (English)
• Extended : PDF Example > Grupo Intur (Spanish) : This version includes everything covered in the Standard Style Guide as well as all the additional identity elements such as a tag line, alternate version of the logo, separate icon, versions for dark backgrounds, configurations both approved and prohibited, typography, sizing, rotation and approved uses. This version is used for Corporate identities and is customized to the needs of the client.